We Look At Hearing Loss Differently
Oticon never stops exploring and learning about hearing loss. We work continuously with over 13,000 hearing aid users and hearing care professionals, who help us understand what people need and desire.
We look at hearing loss differently than others: We start with the brain. This is because you actually hear with your brain – not with your ears. By understanding how the brain makes sense of sound, we can help and treat people more effectively with hearing aids. Moreover, we can understand how to protect the brain from hearing loss-related risks such as cognitive decline.
Different Type of Hearing Aids
In BTE hearing aids, all of the technology is contained inside a durable case that sits on the back of the outer ear. Sounds are transmitted to the user’s ear directly, via a small tube or through an ear mold that sits in the ear. BTE hearing aids typically are the largest and most visible, but also the most powerful hearing aids available.
RIC hearing aids rest on the back of the outer ear, just like behind-the-ear hearing aids. The difference between the two however is that the speaker is not inside the case with the rest of the technology. Instead the speaker is inside an ear mold or dome that sits inside the ear and then connected to the case by a wire. Due to this different setup, this type of hearing aid has traditionally been smaller, lighter and more discreet than a BTE, but not powerful enough for wearers with more extensive hearing loss.
ITE hearing aids sit inside your ear. There are various types in this category, from the slightly larger but more powerful ITC (In-The-Canal) to the smaller CIC (Completely-In-Canal) or the virtually invisible IIC (Invisible-In-Canal) Hearing aids.